Success in the business world is often a result of not only hard work but also the ability to adapt to changing markets and consumer behavior. Tarik Freitekh, a renowned and accomplished businessman, has shared a wealth of wisdom and advice that aspiring entrepreneurs and seasoned professionals can learn from. His insights encompass various aspects of business, from understanding consumer psychology to maintaining ethical standards and building lasting relationships. In this article, we will explore Tarik Freitekh’s 44 valuable pieces of advice that have contributed to his remarkable success.

1) People buy with emotion, then justify with logic:

Tarik emphasizes that tapping into the emotions of your potential customers is the key to making successful sales. Understanding the emotional triggers that drive purchase decisions and then offering logical justifications can lead to higher conversion rates.

2) Sell the transformation, not the product:

It’s not just about the product itself but the transformation it can bring to the customer’s life. Tarik advises focusing on the tangible benefits and outcomes that your product or service can provide.

3) Don’t argue your prices, know what’s your worth and stand by it:

Knowing your value is paramount. Tarik suggests that rather than haggling over prices, entrepreneurs should be confident in their worth and stand firm.

4) Whatever business you’re in, study psychology, cognitive bias, & body language:

Understanding human psychology, cognitive biases, and body language can give you a competitive edge in any industry. This knowledge helps you connect with customers on a deeper level.

5) It’s easier to sell an offer that solves a pain than one fulfilling a desire:

Solving a customer’s problem is often a more compelling selling point than fulfilling a desire. Tarik stresses the importance of addressing pain points in your marketing strategy.

6) If you don’t think you can help a prospect, be honest:

Honesty is the best policy. It’s crucial to acknowledge when your product or service may not be the right fit for a prospect.

7) There will always be a market for health, wealth, and relationships:

These are fundamental aspects of human life, and there will always be a demand for products and services that enhance health, wealth, and relationships.

8) Compete on value, not price:

Tarik advises entrepreneurs to focus on delivering exceptional value rather than competing solely on price. Value is what keeps customers coming back.

9) A 5th grader should be able to understand your writing:

Clarity and simplicity in your communication are essential. Tarik’s advice is to ensure that your message is easily comprehensible to a broad audience.

10) If what you sell is confusing, nobody will buy:

Complexity can deter potential customers. It’s crucial to simplify your product or service offerings for better sales results.

11) Use the same words and phrases as your target market to increase conversions:

Speaking your audience’s language can create a strong connection. Understanding and mirroring the language of your target market is a valuable sales strategy.

12) Start growing by saying “yes” to many opportunities but continue your growth by learning how to say “no”:

In the early stages of your business, saying “yes” to various opportunities can be beneficial for growth. However, as you progress, learning to say “no” to distractions and less valuable opportunities becomes equally important.

13) Social proof + scarcity + urgency + risk-free guarantees + bonuses = irresistible offer:

Combining social proof, scarcity, urgency, risk-free guarantees, and bonuses can create an offer that is hard for customers to resist.

14) The less you care about making sales, the more you make:

Ironically, when you focus less on making sales and more on delivering value and helping your customers, you tend to make more sales in the long run.

15) It’s okay to fire clients that don’t align with your values:

Maintaining your values and ethics should take precedence over profits. If a client’s values do not align with your business, it’s acceptable to part ways.

16) Charge “high” prices so you can deliver more value for your clients:

Charging premium prices enables you to invest more in delivering exceptional value to your customers. Tarik encourages entrepreneurs to price their offerings accordingly.

17) Selling a good product in a bad market is a losing battle:

Market research and understanding your target audience are vital. Tarik emphasizes that even a great product can struggle in a market that isn’t receptive.

18) Always keep your sales pitch as short and powerful as possible:

In today’s fast-paced world, brevity is essential. Your sales pitch should be concise, impactful, and capture attention quickly.

19) Never sacrifice your reputation for money:

Maintaining a strong reputation is more valuable in the long run than a quick profit. Tarik urges business owners to prioritize their reputation.

20) Marketing is about understanding your audience:

A deep understanding of your target audience is at the core of effective marketing. Tarik stresses the importance of knowing your customers inside and out.

21) Use the words “you” and “your” in your copy to make it more engaging:

Personalization in your marketing copy can make it more engaging. Addressing the customer directly with “you” and “your” can create a stronger connection.

22) Use headlines to steal attention and hooks to keep it:

Grabbing attention with compelling headlines and then maintaining it with engaging hooks is a strategy Tarik highlights for effective marketing.

23) An average product with great marketing will outsell a great product with bad marketing:

Marketing can make or break a product’s success. Even an average product can perform well with exceptional marketing.

24) When stating your price on a sales call, say “It’s a one-time investment of ____” not “The price is ____”:

Using the term “investment” instead of “price” can reframe the way customers perceive the cost of your product or service.

25) You can be terrible at sales calls even if you have a great offer:

A great product or service doesn’t guarantee success if you lack the sales skills to convey its value effectively. Sharpening your sales abilities is crucial.

26) There’s no such thing as too high of a price, only too little value:

Instead of fretting about high prices, focus on delivering immense value. Customers are willing to pay more if they see the worth in what you offer.

27) Specific words and numbers are more believable than broad ones:

Using precise language and specific figures can enhance the credibility of your marketing messages.

28) Using visuals for written testimonials will make them more believable:

Visual testimonials can add authenticity and credibility to your product or service. Tarik advises using images or videos alongside written endorsements.

29) You don’t need a $2000 Macbook Pro, $967 logo, or a $87.000 degree to start a business:

Starting a business doesn’t require expensive gadgets, logos, or degrees. Tarik encourages aspiring entrepreneurs to focus on their ideas and execution rather than extravagant investments.

30) You become wealthy by becoming valuable, then becoming scarce:

Creating value for others and making yourself indispensable in your field are steps toward building wealth.

31) Quantify the timeframe of your offer:

Clearly specifying the timeframe of an offer can create a sense of urgency and drive customers to take action.

32) The market isn’t “saturated” your offer just sucks:

Instead of blaming market saturation, entrepreneurs should reflect on their product or service’s shortcomings and make improvements.

33) If your offer has a solid guarantee, it’ll result in more sales than refunds:

A strong guarantee can boost customer confidence and lead to increased sales while minimizing refund requests.

34) Capitalize on your strengths instead of trying to do everything by yourself:

Recognizing your strengths and outsourcing tasks in which you lack expertise can lead to a more efficient and successful business.

35) Copywriting is 80% research and 20% writing:

Effective copywriting involves extensive research to understand your audience, their needs, and the best way to communicate with them. Writing is only a part of the process.

36) Your service/product should meet demand, not try to create it:

Business success often comes from fulfilling existing demands rather than attempting to create entirely new markets.

37) People don’t care about your offer, only what your offer can do for them:

Customers are primarily interested in the benefits and solutions your product or service can provide. Emphasize these aspects in your marketing.

38) Persuasive writing sounds conversational, not academic:

Effective persuasive writing should sound like a conversation with the customer, not an academic lecture. Keep it relatable and engaging.

39) If you wouldn’t work with someone for a year, don’t work with them for a day:

Choosing business partners or collaborators should involve careful consideration. If you wouldn’t want to work with someone long-term, think twice about a short-term partnership.

40) Give value with no expectations, and you’ll get 10x returns in the long run:

Providing value without expecting an immediate return can lead to long-term benefits, including customer loyalty and referrals.

41) Keep learning to stay on top of what’s new in your industry:

Staying updated on industry trends and innovations is crucial for remaining competitive. Continuous learning is a valuable aspect of business success.

42) Never think you’ve arrived:

Complacency can hinder progress. Tarik advises that entrepreneurs should always strive for improvement and never think they’ve reached their peak.

43) A mentor will always get you where you want to go faster and easier:

Mentorship can provide guidance, support, and insights that accelerate your business journey. Seek experienced mentors to navigate challenges more effectively.


Tarik Freitekh’s wealth of experience and success in the business world serves as a source of inspiration and guidance for aspiring entrepreneurs. His advice covers a wide range of critical aspects of business, from understanding consumer behavior to maintaining ethical standards and building lasting relationships. By embracing these 44 valuable pieces of advice, individuals can take significant steps toward achieving their own success in the ever-evolving business landscape.

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